As the miserable Autumn weather begins to roll in and the evenings are getting darker, we start to prepare ourselves for a bleak few months ahead. Don’t let your business become unproductive and sluggish during the cooler months. Summer is typically a more prosperous time for most businesses, what you do in the upcoming quieter Autumn months will be the difference between success and failure.
Improving your profits doesn’t need to take a lot of time or expense, just a few hours a day can really make a difference. Focus on your client relationships; strong relationships have many benefits from honest and open communication to improved customer loyalty; there really isn’t a drawback to taking the time to improve client relations. Review your customer experience, from initial contact right through to the invoice. If there are any ways to improve or streamline their experience then do it, your customers will appreciate you making the process simpler. Encourage your previous and existing clients to leave reviews, in today’s competitive market, reviews will help you to stand out. If you can, collect testimonials from clients and use these on your website and any relevant marketing, if people are happy with your service then you should definitely shout about it!
Who is your business aimed at? If you rely on other businesses to buy your products or services, then you need to incorporate networking into your routine. It will be difficult to secure new business if you don’t make the time to build new connections and meet new people. Attend some local networking events, look for regional and national events and exhibitions where you can make valuable, relevant connections. Connections that you make in the Autumn may well begin to prosper in the New Year. Networking can bring valuable clients that potentially may never have heard of your business.
The world of marketing has evolved, there are now several ways that you can advertise your business that doesn’t cost a fortune. Make sure that you are utilising social media platforms to get the word out about your business, any offers or discounts that you have or even any upcoming events that you will be attending. If customers are looking for a new supplier then the chances are, they will head onto social media to look at reviews and ask for recommendations. Make sure that your platforms are monitored and you are delivering a consistent message in line with your business and your values.
A busy summer may mean that you fall behind with administrative tasks like credit control. Take the time to get back on track and ensure that all customers are up-to-date. Check that you have signed copies of contracts and agreements for every client, everyone is within their credit limit, and everyone has made payments on-time. If you have several clients, this can become difficult, especially if you are having to chase up every client. Consider outsourcing your credit control to a third party. Agencies like Commercial Domestic Investigations are fully trained and knowledgeable in the latest industry regulations, meaning that any late payments can be dealt with professionally and efficiently. To find out how we can help your business contact our team on 08444 159200, use our contact form or email firstname.lastname@example.org.